Adidas x Mary Katranzou




I have always loved Mary Katranzou and her amazing digital prints and i keep a keen eye out on any collaborations. When i saw that she was pairing up with Adidas i was very excited ,sports luxe is very big at the minute combine with Mary Katranzou intricate digital designs i was sure that i would be lusting after it and i was right .She really focuses on the design element using Adidas footwear and soles of the trainers to influence her prints , with design over performance . This capsule collection really is full of statement pieces that are wearable to the consumer making fashion and sports fit together perfectly. I feel that this really links in with my brief of hero to zero , adidas by collaberating with Mary Katranzou has widened its audience and acessibility .