The Perfume brief

Today after our first lecture and seminar back after reading week , we were told about are perfume brief and how it will begin with research and end with a product and launch .This is very exciting and i am looking forward to this brief very much 

In our seminars today we carried on from the lecture and analysed a variety off different perfume ads , it was really interesting as i began to look at them not from a consumer but a communicator .We categorised them in to groups : Traditional , Sensual , Kitsch and Pure .Overall i really enjoyed this seminar and i am going to try and analyse /categorise more on my pintrest boards .


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